Platform: Enolytics DTC

Summary:

What it is: Aggregate Club Name At Time of Reservation shows the standardized club tier grouping that guests belonged to when they made their reservation, with granular club levels mapped into broader categories for easier analysis.

How to use it:
• Analyze reservation patterns by club tier to see which membership levels drive the most tasting room visits and identify your highest-engagement segments
• Track how different club tiers behave in terms of reservation timing, party size, and add-on purchases during their visits

Tip: This field is NULL for non-members at reservation time, and when guests had multiple active memberships, it shows their most recently joined club to avoid double-counting.

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Quick Stats:

The standardized club name grouping assigned to the guest at the time of the reservation. This field maps granular club tiers into broader categories for simplified reporting and analysis. When a contact held multiple active memberships, the most recently joined club is selected. This field is NULL for guests who were not club members at the time of their reservation.

Reservation General

Type: string