Platform: Enolytics DTC

Summary:

What it is: Reservation Membership Category shows whether a tasting room guest was a 'Current Member', 'Non-Member', 'New Member' (joined the club on reservation day), or 'Club Switch' (changed club tiers that same day).

How to use it:
• Track how effectively your tasting room converts visitors into new club members by comparing 'New Member' conversions across different periods or staff
• Analyze whether existing members ('Current Member') or non-members drive more tasting room revenue and adjust your hospitality strategy accordingly

Tip: Use 'New Member' to identify your most successful conversion days and replicate those conditions, while 'Club Switch' reveals when members upgrade or change tiers during their visit.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

A refined classification of the guest's club membership status that accounts for timing of signup and membership changes. Values include 'New Member' (joined the club on the same day as the reservation), 'Club Switch' (changed club tiers on the reservation day while already a member), 'Current Member' (had an existing active membership), or 'Non-Member' (no active membership). This segmentation enables precise analysis of how reservations drive club conversions versus serve existing members.

Reservation General

Type: string