Platform: Enolytics DTC

Summary:

What it is: Contact Tock Question Summary combines all questionnaire responses from a customer's Tock reservation into a single summary, with each question-answer pair formatted as "Q: [question] A: [answer]" and separated by pipes. For contacts, this shows responses from their nearest upcoming reservation within the next month.

How to use it:
• Personalize the tasting room experience by reviewing guest preferences, dietary restrictions, or celebration details before they arrive
• Segment customers based on their interests (like "wine education" vs "casual tasting") to tailor follow-up marketing and experiences

Tip: Since this pulls from upcoming reservations only, you'll see data for guests with future visits scheduled - perfect for pre-visit planning and preparation.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

A combined summary of all Tock questionnaire responses for a reservation. Each question-answer pair is formatted as "Q: [question] A: [answer]" and separated by pipes. On the contacts table, this shows the summary from the nearest upcoming Tock reservation within the next month.

Contact Segmentation

Type: string