Platform: Enolytics DTC

Summary:

What it is: Contact Tock Tag Summary combines all visit and guest tags from a customer's nearest upcoming Tock reservation within the next month, with each tag labeled by type (Visit or Guest) and separated by commas.

How to use it:
• Filter contacts by specific reservation preferences or guest characteristics to create targeted marketing campaigns for upcoming visits
• Segment customers based on their Tock reservation details to personalize the tasting room experience or prepare for special requests

Tip: Since this only shows tags from upcoming reservations within 30 days, it's most useful for immediate tasting room preparation and short-term customer outreach rather than historical analysis.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

A combined summary of all Tock visit and guest tags for a reservation. Each tag is prefixed with its type (Visit or Guest) and comma-separated. On the contacts table, this shows the tags from the nearest upcoming Tock reservation within the next month.

Contact Segmentation

Type: string