Platform: Enolytics DTC

Summary:

What it is: Tock Tag Summary combines all visit and guest tags from a customer's Tock reservation into one field, with each tag labeled as either "Visit" or "Guest" type. For contacts, this shows tags from their nearest upcoming reservation in the next month.

How to use it:
• Filter customers by specific reservation characteristics (like "VIP Guest" or "Anniversary Visit") to personalize their experience before they arrive
• Segment your audience for targeted campaigns based on the type of visit or guest preferences they've indicated when booking

Tip: Since this combines multiple tag types, look for both visit-related tags (like event types) and guest-related tags (like preferences or special occasions) in the same field.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

A combined summary of all Tock visit and guest tags for a reservation. Each tag is prefixed with its type (Visit or Guest) and comma-separated. On the contacts table, this shows the tags from the nearest upcoming Tock reservation within the next month.

Reservation General

Type: string