Enolytics

What it is: A dimension that classifies wholesale outlet wine purchasing behavior by tracking volume changes over a 180-day period compared to the previous 180-day period.

How to use it: • Filter sales territories or distributor reports to identify which outlets are growing vs. declining • Segment marketing and sales support efforts toward outlets with positive volume trends

Tip: When analyzing growth trends, remember that "Stable" means volume is within ±5%, so slight variations won't trigger a category change.

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📁 Build Beyond Limits Group: Outlet Health Indicators

- 🏷️ Type: string
- 📁 Build Beyond Limits Group: Outlet Health Indicators

Indicates whether the outlet's purchasing volume is increasing, decreasing, or staying stable by comparing the last 6 months to the previous 6 months. Categories range from "Sharply Declining" (down more than 25%) to "Rapidly Growing" (up more than 25%), with "Stable" indicating volume is within ±5% of the prior period.

- ML Outlet Churn Probability
- ML Outlet Predicted Churn
- ML Outlet Risk Category
- Outlet Avg Cases Per Order
- Outlet Avg Days Between Orders
- Outlet Cases 9L Last 180 Days
- Outlet Category Diversity
- Outlet Days Since Last Order
- Outlet Exclusion Reason
- Outlet Has Declining Volume
- Outlet Has Extended Gap
- Outlet Has Low Diversity
- Outlet Lifetime Cases 9L
- Outlet Lifetime Order Count
- Outlet M Score
- Outlet Order Frequency Trend 180
- Outlet Order Frequency Trend 365
- Outlet Order Frequency Trend Ratio 180
- Outlet Orders Last 180 Days
- Outlet Primary Risk Reason
- Outlet Product Diversity
- Outlet R Score
- Outlet RFV Category
- Outlet RFV Segment
- Outlet SKU Diversity Last Year
- Outlet Style Diversity
- Outlet Tenure Months
- Outlet Top Category
- Outlet Top Category Concentration
- Outlet Top Product
- Outlet Top Product Concentration
- Outlet V Score
- Outlet Volume Trend 365
- Outlet Volume Trend Ratio 180

Key: <code>[dimension].[Outlet Volume Trend 180]</code>

ID: <code>18a0e305-5b94-4834-a05f-856bfa6f44fb</code>

- Created: 2025-11-09T00:41:03Z
- Key: <code>[dimension].[Outlet Volume Trend 180]</code>
- ID: <code>18a0e305-5b94-4834-a05f-856bfa6f44fb</code>

- Outlet Health Indicators
- Outlet Volume Trend 180

Outlet Volume Trend 180

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Outlet Volume Trend 180

📝 Description

📁 Build Beyond Limits Group

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