📋 Summary:

What it is: A machine learning predictive flag indicating the likelihood of a wholesale outlet stopping future wine purchases (churning) based on historical ordering patterns.

How to use it:
• Filter distributor reports to identify at-risk accounts that may require retention interventions
• Segment sales territories or account management strategies based on predicted churn probability

Tip: When filtering, remember that "1" means high churn risk, so select carefully to focus on accounts needing proactive attention.

This summary was generated by AI.

📊 Quick Stats:

Whether our AI model predicts this account will stop ordering (churn). Shows as 1 for "yes, likely to churn" or 0 for "no, likely to stay active." This is the model's final yes/no decision

Outlet Health Indicators

Type: int