📋 Summary:

What it is: A binary flag indicating whether a specific outlet's recent wine volume has dropped below 50% of its previous purchasing level, serving as an early warning signal for potential account churn.

How to use it:
• Identify at-risk accounts that may require proactive sales or relationship management interventions
• Create targeted marketing or sales support strategies for outlets showing declining purchase volume

Tip: When filtering, selecting "1" will show only outlets with confirmed volume decline, allowing for precise segmentation of at-risk accounts.

This summary was generated by AI.

📊 Quick Stats:

Binary indicator (1 = Yes, 0 = No) showing whether this account's recent volume is less than 50% of their previous period volume. This is a key churn warning sign.

Outlet Health Indicators

Type: int