Platform: Enolytics DTC

Summary:

What it is: Tasting Room Order Sequence tracks the sequential visit number for each contact's tasting room orders, counting from their first visit ever. This includes $0 orders since every visit represents valuable engagement, even without a purchase.

How to use it:
• Track customer journey progression from first-time visitors (sequence = 1) to loyal repeat guests, helping you identify who's building a relationship with your tasting room
• Analyze visit patterns and frequency to spot your most engaged tasting room customers and understand typical guest behavior over time

Tip: Remember this only populates for tasting room orders, so filter your analysis to tasting room channel when using this dimension to avoid confusion with blank values.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The sequential visit number for this contact's tasting room orders, counting from their first visit. Includes all tasting room orders regardless of purchase amount, since even $0 orders represent valuable visits and engagement opportunities. Only populated for tasting room orders; enables analysis of visit frequency and customer journey progression from first-time visitor to repeat guest.

Order General

Type: int

Format: #,##0