Platform: Enolytics DTC

Summary:

What it is: Website Order Sequence shows the sequential order number for each customer's website purchases only, starting at 1 for their first online order and incrementing with each subsequent web purchase.

How to use it:
• Identify first-time website buyers (sequence = 1) versus repeat online customers to understand digital channel adoption patterns
• Analyze how customers progress through their website purchasing journey and spot where they typically drop off or accelerate their online buying

Tip: This excludes all non-website orders (tasting room, phone, club shipments), so use it when you specifically want to understand web-only customer behavior rather than overall purchase patterns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The sequential order number for a customer's online purchases, counting only orders placed through the website channel. This starts at 1 for each customer's first website order and increments with each subsequent online purchase, while excluding orders from other channels like tasting room POS, phone sales, or club shipments. Valuable for analyzing website-specific customer progression, identifying first-time online buyers versus repeat web customers, and understanding digital channel engagement independently from omnichannel purchase behavior.

Order General

Type: int

Format: #,##0