Platform: Enolytics DTC

Summary:

What it is: Club Shipment Items Added Count shows how many additional products each club member selected beyond their standard club package allocation. Values range from 0 (no add-ons) to higher numbers indicating members who regularly customize and expand their shipments.

How to use it:
• Identify your most engaged club members — high counts reveal members who actively browse and add products, making them prime candidates for premium offerings or exclusive releases
• Measure cross-selling success by tracking whether members consistently add items over time, indicating strong product discovery and satisfaction with your club experience

Tip: Members with consistently high add-on counts often become your best advocates — consider creating VIP experiences or early access programs to reward their engagement and drive even more product exploration.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The count of distinct products that the member added to their shipment beyond what was included in the default club package. These are items not originally part of the package configuration that the member proactively selected. High counts indicate strong product interest and successful cross-selling opportunities within the club experience.

Club Shipment General

Type: int

Format: #,##0