Platform: Enolytics DTC

Summary:

What it is: Is Off Cycle Shipment shows TRUE when a club member picked up their allocation in-person at the tasting room instead of receiving a standard shipment, even though the system shows their shipment as "skipped."

How to use it:
• Filter to TRUE to identify members who prefer tasting room pickup over shipment, helping you understand customer preferences and optimize fulfillment strategies
• Analyze patterns by member segment to see which customers consistently choose pickup, potentially indicating strong winery loyalty or convenience preferences

Tip: This captures the nuance between truly skipped shipments and alternative fulfillment — essential for accurate club engagement metrics and understanding actual wine allocation delivery.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

TRUE when a shipment that shows as "Skipped" in the system was actually fulfilled in-person at the winery — the member took their club allocation directly rather than waiting for the standard shipment. Identified by matching a club channel order (not linked to any package shipment) to this membership within ±31 days of the process date.

Club Shipment General

Type: boolean