Enolytics

What it is: The Outlet RFV Segment is a strategic classification that summarizes an outlet's value and engagement level based on their Recency, Frequency, and Volume of wine purchases.

How to use it: • Quickly identify and prioritize top-performing accounts for targeted sales and relationship management • Filter reports to focus on specific customer segments like "Top Accounts" or "Decline" for strategic decision-making

Tip: When analyzing account health trends, select multiple segment values (e.g., "Top Accounts" and "Loyal Accounts") to create comprehensive view of high-value customer base.

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📁 Build Beyond Limits Group: Outlet Health Indicators

📅 Last Updated: 2025-11-09T00:44:27Z

- 🏷️ Type: string
- 📁 Build Beyond Limits Group: Outlet Health Indicators
- 📅 Last Updated: 2025-11-09T00:44:27Z

Recency - Frequency - Volume. A high-level grouping of RFM Categories for simplified analysis. Outlets are classified as "Top Accounts" (highest value customers), "Loyal Accounts" (reliable repeat customers), "Wandering Accounts" (new or inconsistent customers needing attention), "Decline" (churning or inactive customers), or "Not Rated" (insufficient data). This provides a quick summary of account health and priority.

- ML Outlet Churn Probability
- ML Outlet Predicted Churn
- ML Outlet Risk Category
- Outlet Avg Cases Per Order
- Outlet Avg Days Between Orders
- Outlet Cases 9L Last 180 Days
- Outlet Category Diversity
- Outlet Days Since Last Order
- Outlet Exclusion Reason
- Outlet Has Declining Volume
- Outlet Has Extended Gap
- Outlet Has Low Diversity
- Outlet Lifetime Cases 9L
- Outlet Lifetime Order Count
- Outlet M Score
- Outlet Order Frequency Trend 180
- Outlet Order Frequency Trend 365
- Outlet Order Frequency Trend Ratio 180
- Outlet Orders Last 180 Days
- Outlet Primary Risk Reason
- Outlet Product Diversity
- Outlet R Score
- Outlet RFV Category
- Outlet SKU Diversity Last Year
- Outlet Style Diversity
- Outlet Tenure Months
- Outlet Top Category
- Outlet Top Category Concentration
- Outlet Top Product
- Outlet Top Product Concentration
- Outlet V Score
- Outlet Volume Trend 180
- Outlet Volume Trend 365
- Outlet Volume Trend Ratio 180

Last Updated: 2025-11-09T00:44:27Z

Key: <code>[dimension].[Outlet RFV Segment]</code>

ID: <code>5958d3ed-54de-47b2-b4d4-8bca9905a5d9</code>

- Created: 2025-11-08T13:49:54Z
- Last Updated: 2025-11-09T00:44:27Z
- Key: <code>[dimension].[Outlet RFV Segment]</code>
- ID: <code>5958d3ed-54de-47b2-b4d4-8bca9905a5d9</code>

- Outlet Health Indicators
- Outlet RFV Segment

Outlet RFV Segment

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Outlet RFV Segment

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📁 Build Beyond Limits Group

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