Platform: Enolytics DTC

Summary:

What it is: Marketing Campaign Hours Before Order shows the time gap (0-72 hours) between when a marketing message was sent and when the customer placed their order, helping you understand how quickly campaigns drive purchasing decisions.

How to use it:
• Compare campaign effectiveness by analyzing which messages drive faster conversions versus those that require longer consideration periods
• Optimize send timing by identifying the sweet spot where your campaigns generate the most immediate response

Tip: Lower hour values typically indicate stronger direct campaign influence, while higher values may suggest the campaign started a longer consideration process or worked alongside other touchpoints.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The number of hours elapsed between when the attributed marketing message was sent and when the customer completed their order. This value ranges from 0 to 72 hours, capturing the attribution window used to connect marketing efforts to purchase behavior. Shorter timeframes typically indicate stronger campaign influence, while longer periods may suggest additional consideration time or multiple touchpoints.

Order General

Type: int

Format: #,##0