Platform: Enolytics DTC

Summary:

What it is: Item Gift Card is Revenue shows true for order items that are actual gift card purchases (like GC100 or GC1346) and false for other gift card-prefixed items like experiences or events (such as GCBRUNCH).

How to use it:
• Filter to true when analyzing gift card sales revenue to see how much customers are spending on gift cards versus wine products
• Use it to separate gift card purchases from gift card redemptions or gift card-related experiences in your sales analysis

Tip: This specifically identifies the revenue moment when someone buys a gift card - it won't capture when that gift card is later redeemed for wine purchases.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

True when the order item represents a gift card sale where the purchase of the gift card itself is the revenue event. Identified by SKUs matching 'GC' followed by digits only (e.g., GC100, GC1346). False for other GC-prefixed SKUs like GCBRUNCH which represent experiences or events, not gift card sales.

Order General

Type: boolean