Platform: Enolytics DTC

Summary:

What it is: Campaign Source Code shows which marketing system generated the outreach - 'klav' for Klaviyo emails, 'chimp' for Mailchimp emails, 'chirp' for RedChirp SMS, and 'enolytics' for manual outreach logged by staff.

How to use it:
• Filter reports to analyze performance by marketing platform, comparing email response rates between Klaviyo and Mailchimp campaigns
• Isolate manual outreach ('enolytics') to see how personal touches from your team perform against automated campaigns

Tip: This is primarily a technical identifier - you'll likely get more actionable insights from higher-level campaign or channel dimensions for business analysis.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

A short system identifier indicating which marketing platform or system originated the communication. Values include 'klav' for Klaviyo email campaigns, 'chimp' for Mailchimp email campaigns, 'chirp' for RedChirp SMS campaigns, and 'enolytics' for manual outreach logged by winery staff. Used primarily for technical filtering and system-level reporting rather than business analysis.

Marketing Activity

Type: string