Platform: Enolytics DTC
Summary:
What it is: Marketing Channel Type shows whether outreach happened through 'email' or 'sms', helping you track which communication method was used for each marketing touch.
How to use it:
• Compare email vs SMS campaign performance to see which channel drives better engagement or conversion rates for your audience
• Segment your analysis by communication preference to understand how different customer groups respond to each channel
Tip: Use this alongside customer segments to identify which groups prefer SMS over email - younger customers might respond better to text while older segments favor email communication.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Quick Stats:
Type: string
Build Beyond Limits Group: Marketing Activity
📝 Description
Channel type: 'email', 'sms', or manual contact method.
📁 Build Beyond Limits Group
Marketing Activity
🔗 Other Dimensions in this Group
📈 Used in Measures
This dimension is used in the following measures:
# of Email Campaigns Clicked CP
# of Email Campaigns Delivered All Time
# of Email Campaigns Delivered CP
# of Email Campaigns Delivered PP
# of Email Campaigns Opened CP
# of Email Campaigns Sent All Time
# of Email Campaigns Sent CP
# of Email Campaigns Sent PP
# of Email Unsubscribed CP
# of Text Campaigns Replied CP
# of Text Campaigns Sent CP
Avg # of Email Campaigns Sent Per Contact CP
Avg # of Text Campaigns Sent Per Contact CP
Avg Text Engagement Score All Time
⚙️ Technical Details
Type: string
ℹ️ Additional Details
Created: 2026-01-13T14:57:16Z
Key:
[dimension].[Marketing Channel Type]ID:
d651ebf8-9595-548f-8606-b730f280f065
🏷️ Tags
Channel
Channel Type
Marketing Activity
Marketing Channel Type