Platform: Enolytics DTC

Summary:

What it is: Campaign Customer Action captures the highest level of engagement each customer had with your marketing campaigns, with values like "Sent," "Opened," "Clicked," "Replied," and "Bounced." The actions are hierarchical - someone who "Clicked" also opened and received the message, giving you their peak engagement level.

How to use it:
• Compare engagement rates across different campaign types to see which messages drive the strongest customer response
• Identify your most engaged customers (those who consistently click or reply) for VIP experiences or exclusive wine releases

Tip: Focus on "Clicked" and "Replied" customers when analyzing campaign ROI - these are the people taking action, not just passively consuming your content.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The highest level of engagement action taken by the customer in response to the marketing message. Actions are hierarchical, meaning a "Clicked" action implies the customer also opened, received delivery, and was sent the message. For SMS campaigns, "Replied" indicates direct customer response, while for email campaigns, "Opened" and "Clicked" track engagement levels. "Bounced" indicates delivery failure, while "Sent" means the message was transmitted but no further engagement was tracked.

Marketing Activity

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