Platform: Enolytics DTC

Summary:

What it is: Campaign Communication Source shows which platform sent each marketing communication — Klaviyo and Mailchimp for email marketing, RedChirp for SMS, or Personal Outreach for manual communications logged by staff.

How to use it:
• Compare performance across your marketing channels to see whether email or SMS drives better engagement and sales
• Track the customer journey by seeing which platforms reached customers before they made purchases or joined your wine club

Tip: Personal Outreach captures those important one-on-one touchpoints your team logs manually — don't overlook this channel when analyzing what drives your highest-value customers to convert.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The platform or source of the communication. **Values:** - `Klaviyo`: Email marketing from Klaviyo - `Mailchimp`: Email marketing from Mailchimp - `RedChirp`: SMS marketing from RedChirp - `Personal Outreach`: Manual communications logged by staff in communications_log

Marketing Activity

Type: string