Platform: Enolytics DTC

Summary:

What it is: Campaign Sent Date shows the specific date when a marketing message or campaign was sent to customers.

How to use it:
• Track campaign performance over time by filtering to specific send dates or date ranges to see which timing drives the best response rates
• Analyze seasonal patterns in your marketing effectiveness by comparing campaign results across different months or quarters

Tip: Use this with purchase data to calculate the lag time between campaign sends and resulting orders - most wine purchases happen within 2-7 days of email campaigns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date when the message was sent or contact was made.

Marketing Activity

Type: date

Format: mm/dd/yyyy