Platform: Enolytics DTC

Summary:

What it is: Campaign Email Engagement Score is a numeric score from 0-5 that measures how deeply customers engaged with your email campaigns, with 5 for clicked, 3 for opened, 2 for delivered, 1 for sent, and 0 for bounced emails.

How to use it:
• Compare email campaign performance by looking at average engagement scores to see which subject lines, content, or timing drives deeper interaction
• Segment customers by engagement level (scores 3-5 for active engagers vs 0-2 for non-engagers) to tailor future email frequency and content

Tip: This score only appears for email campaigns - SMS campaigns will show as NULL since engagement tracking works differently across channels.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

A numeric score from 0-5 representing engagement depth specifically for email campaigns, enabling performance comparisons within the email channel. Scored as: 5 for clicked, 3 for opened, 2 for delivered, 1 for sent, and 0 for bounced or no engagement. NULL for SMS campaigns as this metric applies only to email marketing activities.

Marketing Activity

Type: int

Format: #,##0