Platform: Enolytics DTC

Summary:

What it is: Campaign Opened Date Time captures the exact timestamp when a customer opened a marketing message, giving you precise timing data for email and campaign engagement.

How to use it:
• Track engagement patterns by analyzing when customers are most likely to open your campaigns - you might discover your audience opens emails more on weekday evenings or weekend mornings
• Measure campaign performance timing by comparing open timestamps across different send times, helping you optimize future campaign scheduling for maximum engagement

Tip: Use this with send date to calculate time-to-open, revealing how quickly different customer segments engage with your marketing messages.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Timestamp when the message was opened (marketing only).

Marketing Activity

Type: timestamp

Format: m/d/yyyy h:mm AM/PM