Platform: Enolytics DTC

Summary:

What it is: Campaign Unsubscribed Date Time shows the exact timestamp when a contact opted out of your marketing communications, giving you precise timing data for unsubscribe events.

How to use it:
• Track unsubscribe patterns around specific campaigns or time periods to identify what content or frequency triggers opt-outs
• Analyze seasonal trends in unsubscribes to optimize your marketing calendar and avoid high-churn periods

Tip: Compare unsubscribe timing against your campaign send dates to quickly spot which specific emails or promotions led to the highest opt-out rates.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Timestamp when the contact unsubscribed (marketing only).

Marketing Activity

Type: timestamp

Format: m/d/yyyy h:mm AM/PM