Platform: Enolytics DTC

Summary:

What it is: Campaign Unsubscribed Date shows the specific date when a contact opted out of your marketing communications.

How to use it:
• Track unsubscribe patterns over time to identify if certain campaigns, seasons, or messaging triggers higher opt-out rates
• Segment customers who unsubscribed recently versus long ago to understand if their purchasing behavior changed before or after opting out

Tip: Look for unsubscribe spikes after specific campaign sends to quickly identify messaging that didn't resonate with your audience.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date when the contact unsubscribed (marketing only).

Marketing Activity

Type: date

Format: mm/dd/yyyy