Platform: Enolytics DTC

Summary:

What it is: Campaign Hours Delivered To Opened shows the number of hours between when an email was successfully delivered and when the recipient first opened it, helping you understand customer engagement timing patterns.

How to use it:
• Identify your audience's optimal engagement windows by analyzing when different customer segments typically open emails after delivery
• Refine your send timing strategy by comparing delivery-to-open intervals across campaigns, wine club tiers, or customer types

Tip: NULL values indicate either unopened emails or SMS campaigns, so filter accordingly when analyzing email engagement patterns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The elapsed time in hours between successful email delivery and when the recipient first opened the message. This email-specific metric helps identify optimal send times and reveals how long messages sit in inboxes before customers engage. NULL for unopened emails or SMS campaigns.

Marketing Activity

Type: int

Format: #,##0