Platform: Enolytics DTC

Summary:

What it is: Campaign Hours Opened To Clicked captures the time elapsed in hours between when someone first opens your email and when they first click a link, showing how quickly engaged readers take action.

How to use it:
• Identify which campaigns create immediate engagement versus those that require longer consideration - short hours suggest compelling, urgent content while longer durations may indicate less time-sensitive messaging
• Compare hours across different campaign types (wine releases, events, club offers) to understand what drives quick action versus what customers mull over

Tip: NULL values indicate emails that were opened but never clicked - use this to identify campaigns that generated interest but failed to convert that attention into action.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The elapsed time in hours from first email open to first link click, measuring how quickly interested readers convert to active engagement. Short durations indicate compelling content and clear calls-to-action, while longer durations may signal less urgent or less relevant messaging. NULL for messages that weren't clicked.

Marketing Activity

Type: int

Format: #,##0