Platform: Enolytics DTC

Summary:

What it is: Campaign Was Replied shows whether a contact sent a text message response back to your winery after receiving an SMS campaign through RedChirp, indicating genuine two-way engagement beyond just opening or clicking.

How to use it:
• Filter for contacts who replied to identify your most engaged SMS recipients for follow-up calls or personalized outreach
• Analyze reply rates across different campaign types to understand which messages spark real conversations with customers

Tip: Contacts who reply often need direct follow-up from your tasting room or customer service team since they've initiated a personal conversation.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the recipient sent a text message response back to the winery, representing direct two-way engagement. Set to TRUE when a reply timestamp exists from the SMS conversation. Only applicable to RedChirp SMS campaigns since email replies are typically not tracked as structured marketing data. Used to identify highly engaged contacts who initiate personal conversations and may need follow-up from tasting room or customer service staff.

Marketing Activity

Type: boolean