Platform: Enolytics DTC

Summary:

What it is: Campaign Hours Sent To Opened shows the number of hours between when an email campaign was sent and when a customer first opened it, helping you understand your audience's email engagement timing patterns.

How to use it:
• Identify your customers' peak engagement windows to optimize future send times - if most opens happen within 2-4 hours, you know your audience checks email frequently
• Segment customers by response speed to create targeted timing strategies for different groups, sending time-sensitive offers to quick openers and evergreen content to delayed engagers

Tip: This field will be NULL for unopened emails and SMS campaigns, so filter accordingly when analyzing email engagement patterns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total elapsed time in hours from message send to first open, capturing the complete timeline to initial customer engagement. This email-specific metric reveals how long messages compete for attention in customer inboxes and helps optimize send timing based on when your audience is most responsive. NULL for unopened emails or SMS campaigns.

Marketing Activity

Type: int

Format: #,##0