Platform: Enolytics DTC

Summary:

What it is: Campaign Has Unsubscribed shows whether a customer unsubscribed from marketing communications through this specific campaign message (true/false).

How to use it:
• Filter for campaigns with high unsubscribe rates to identify messaging, frequency, or targeting issues that may be turning customers away from your communications
• Compare unsubscribe patterns across different campaign types, wine releases, or promotional offers to understand what content resonates versus what drives opt-outs

Tip: Look at unsubscribe rates alongside campaign performance metrics - sometimes a campaign with great open rates but high unsubscribes signals content that catches attention but misses the mark on relevance or value.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the customer actively unsubscribed from marketing communications through this specific message. Tracking unsubscribes by campaign helps identify messaging or frequency issues that may be driving customers to opt out of future communications.

Marketing Activity

Type: boolean