Platform: Enolytics DTC

Summary:

What it is: Campaign Was Delivered shows whether a marketing message (email or SMS) successfully reached the recipient without bouncing back, though Mailchimp campaigns may show NULL values since they don't provide per-contact delivery tracking.

How to use it:
• Filter to TRUE when analyzing engagement metrics like open rates and click-through rates to get accurate performance data based only on messages that actually reached customers
• Identify delivery issues by looking at FALSE values, which can reveal outdated email addresses or phone numbers that need updating in your customer database

Tip: Don't panic if you see NULL values for Mailchimp campaigns - this doesn't mean delivery failed, just that the platform doesn't track individual delivery confirmations.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the marketing message successfully reached the recipient's inbox or device without bouncing. Set to TRUE when delivery confirmation is received from the email or SMS provider. Note that Mailchimp does not provide per-contact delivery tracking, so this may be NULL for Mailchimp campaigns even when the message was likely delivered. Used in funnel analysis to measure deliverability rates and identify potential contact data quality issues.

Marketing Activity

Type: boolean