Platform: Enolytics DTC

Summary:

What it is: Campaign Hours Sent To Delivered shows the elapsed time in hours between when an email or SMS was sent and when the provider confirmed delivery. Most messages deliver within minutes, but longer delays can signal technical issues or deliverability problems worth investigating.

How to use it:
• Monitor delivery performance by filtering for campaigns with unusually long delivery times to identify potential technical or deliverability issues
• Compare delivery speeds across different campaigns or time periods to spot patterns that might affect customer engagement timing

Tip: NULL values indicate messages that never achieved confirmed delivery, which is a separate deliverability issue to investigate beyond just slow delivery times.

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Quick Stats:

The elapsed time in hours between when the message was sent and when delivery was confirmed by the email or SMS provider. While typically just minutes, delays can indicate technical issues or deliverability problems worth investigating. NULL for messages that never achieved confirmed delivery.

Marketing Activity

Type: int

Format: #,##0