Platform: Enolytics DTC

Summary:

What it is: Campaign Hours Sent To Replied captures the elapsed time in hours between when an SMS message is sent and when the customer responds back, specifically for RedChirp SMS campaigns.

How to use it:
• Identify your most responsive customer segments by comparing average response times across different groups - maybe your wine club members reply within 2 hours while general customers take 8 hours
• Optimize your SMS timing by analyzing which send times generate the fastest replies, helping you catch customers when they're most engaged with their phones

Tip: This field will be NULL for any messages that didn't get a reply or for non-SMS campaigns, so filter accordingly when analyzing response patterns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total elapsed time in hours from message send to customer reply, measuring complete response time for SMS conversations. This RedChirp-specific metric helps evaluate how quickly two-way SMS engagement develops and identifies the most responsive customer segments. NULL for messages without replies or non-SMS campaigns.

Marketing Activity

Type: int

Format: #,##0