Platform: Enolytics DTC

Summary:

What it is: Campaign Hours Clicked To Replied captures the time lag in hours between when a customer clicks an SMS campaign link and when they reply to that message in RedChirp campaigns. The values show response speed for engaged customers, with NULL values for messages that weren't clicked or didn't get replies.

How to use it:
• Segment customers by response speed to identify your most engaged SMS audiences and optimize send timing for future campaigns
• Analyze response patterns by campaign type or content to understand what messaging drives faster customer engagement

Tip: Focus on non-NULL values to analyze only customers who both clicked and replied - these represent your most engaged SMS audience worth studying for behavioral patterns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The elapsed time in hours between when a customer first clicked a link in an SMS message and when they sent a reply. This metric is specific to RedChirp SMS campaigns and helps measure how quickly engaged customers convert to direct conversations. NULL for messages that weren't clicked or didn't receive replies.

Marketing Activity

Type: int

Format: #,##0