Platform: Enolytics DTC

Summary:

What it is: Campaign Hours Sent To Clicked captures the total hours from when an email or SMS was sent until the customer first clicked a link in that message. You'll see whole numbers representing hours (like 2, 24, 168), with NULL values for messages that were never clicked.

How to use it:
• Analyze response timing patterns to optimize send times - discover whether your customers engage immediately or need a few days to act
• Compare urgency across different campaign types or customer segments to understand which messages drive faster engagement

Tip: Look for patterns around 24, 48, and 168 hours (1 day, 2 days, 1 week) to identify natural engagement windows and set appropriate follow-up timing.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total elapsed time in hours from when the message was sent to when the customer first clicked a link, capturing the complete journey to high-intent engagement. This end-to-end metric helps evaluate campaign urgency and timing effectiveness across both email and SMS channels. NULL for messages that weren't clicked.

Marketing Activity

Type: int

Format: #,##0