Platform: Enolytics DTC

Summary:

What it is: Campaign Opened Date shows the specific date when a customer opened a marketing email or message, capturing engagement timing for your marketing campaigns.

How to use it:
• Track which campaigns drive immediate engagement versus those that get opened days or weeks later to understand customer response patterns
• Analyze seasonal trends in email engagement by comparing open dates across different times of year or around key wine releases

Tip: Compare the gap between send date and opened date to identify your most compelling subject lines - shorter gaps often indicate higher urgency or interest.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date when the message was opened (marketing only).

Marketing Activity

Type: date

Format: mm/dd/yyyy