Platform: Enolytics DTC

Summary:

What it is: Campaign Clicked Date shows the specific date when a customer clicked on a marketing campaign link, tracking engagement moments in your marketing funnel.

How to use it:
• Analyze campaign performance timing by seeing when clicks actually happened versus when campaigns were sent, helping you identify optimal send times and engagement patterns
• Build cohorts based on click dates to track customer journeys from initial engagement through purchase, measuring how long it takes different segments to convert

Tip: Filter by recent click dates to identify warm prospects who've shown interest but haven't purchased yet - these are prime candidates for follow-up campaigns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date when a link was clicked (marketing only).

Marketing Activity

Type: date

Format: mm/dd/yyyy