Platform: Enolytics DTC

Summary:

What it is: Campaign Clicked Date Time captures the exact timestamp when someone clicked a link in your marketing campaigns, giving you precise timing data for every email, social media, or digital marketing interaction.

How to use it:
• Track campaign engagement patterns by time of day or day of week to optimize when you send marketing messages
• Analyze the timing between when customers click marketing links and when they actually make purchases to understand your sales funnel velocity

Tip: Use this with purchase dates to measure how quickly marketing clicks convert to sales - some customers buy immediately while others may take weeks to decide.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Timestamp when a link was clicked (marketing only).

Marketing Activity

Type: timestamp

Format: m/d/yyyy h:mm AM/PM