Platform: Enolytics DTC

Summary:

What it is: Campaign Hours Delivered To Clicked captures the number of hours between when your email was successfully delivered and when that customer first clicked a link in the message, showing response speed for engaged recipients only.

How to use it:
• Identify your most engaged segments by filtering for customers who click within 1-2 hours of delivery — these are your highly responsive contacts who might be perfect for time-sensitive offers or limited releases
• Optimize your send timing strategy by analyzing whether certain delivery times (morning vs evening) generate faster click responses from your wine club members or broader customer base

Tip: This field only shows data for messages that received at least one click, so pair it with overall delivery and click metrics to get the complete engagement picture.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The elapsed time in hours from successful message delivery to the first link click. This metric reveals how quickly customers who engage with your content take action after receiving it, helping optimize send timing and message urgency. NULL for messages that weren't clicked.

Marketing Activity

Type: int

Format: #,##0