Platform: Enolytics DTC

Summary:

What it is: Campaign Was Opened shows whether a recipient opened an email campaign, capturing that crucial first engagement signal when tracking pixels confirm the message was viewed.

How to use it:
• Filter to opened emails to identify your most engaged subscribers and understand what subject lines and sending strategies drive the highest open rates
• Compare open rates across different campaign types or customer segments to refine your email targeting and optimize future sends

Tip: This only applies to email campaigns since SMS opens can't be reliably tracked - use it to build funnels showing the path from email delivery to opens to clicks.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the recipient opened the email message, representing the first meaningful engagement signal. Set to TRUE when email tracking pixels confirm the message was viewed. Only applicable to email campaigns since SMS messages cannot reliably track opens due to technical limitations. Used in funnel visualizations to measure how effectively subject lines and sender reputation drive email opens, and to identify engaged email subscribers.

Marketing Activity

Type: boolean