Platform: Enolytics DTC

Summary:

What it is: Campaign Is Engaged shows TRUE when a contact opened, clicked, or replied to a marketing message, and FALSE when they only received it without taking action.

How to use it:
• Filter to engaged contacts (TRUE) to build targeted follow-up campaigns for people who showed genuine interest in your messaging
• Compare engagement rates across different campaigns or customer segments to identify which messages and audiences drive the strongest response

Tip: Use this alongside customer segments like RFM scores or buyer profiles to see which types of customers engage most with your campaigns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the contact took a meaningful engagement action with the marketing message. Set to TRUE when the contact opened, clicked, or replied to the communication, signaling active interest rather than passive receipt. This flag helps identify which campaigns successfully captured customer attention and can be used to segment highly engaged contacts for follow-up or to measure campaign effectiveness beyond basic delivery metrics.

Marketing Activity

Type: boolean