Platform: Enolytics DTC

Summary:

What it is: Contact Last Communication Date shows the most recent date a customer was contacted through any marketing campaign or personal outreach effort.

How to use it:
• Filter for customers who haven't been contacted recently to identify who might be ready for a re-engagement campaign or personal follow-up
• Analyze communication frequency patterns to ensure you're maintaining appropriate touchpoints without over-messaging your best customers

Tip: Use this alongside purchase recency to spot engaged customers who haven't bought recently — they might need a different message or offer rather than more frequent communication.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Last Time the contact was communicated with through marketing campaigns or personal outreach

Marketing Activity

Type: date

Format: mm/dd/yyyy