Platform: Enolytics DTC

Summary:

What it is: Campaign Was Clicked shows whether a customer clicked any link within a marketing email, capturing the highest level of email engagement with TRUE/FALSE values.

How to use it:
• Filter for clicked campaigns when analyzing which email content and offers drive the most website traffic and engagement
• Build conversion funnels from email opens to clicks to purchases, helping you identify where customers drop off and optimize your email-to-commerce flow

Tip: Combine with campaign names or customer segments to discover which types of customers engage most with your email content and which campaigns generate the best click-through rates.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the recipient clicked on any link within the marketing message, representing the highest level of email engagement. Set to TRUE when a click timestamp exists, showing the contact moved from passive consumption to active exploration of your content or offers. Used in funnel visualizations to measure conversion from opens to clicks and identify which campaigns drive traffic to your website or commerce pages.

Marketing Activity

Type: boolean