Platform: Enolytics DTC

Summary:

What it is: Campaign Resulted In Sale shows whether a specific marketing touchpoint led directly to a discretionary purchase, using TRUE/FALSE values based on last-touch attribution within 72 hours of the message.

How to use it:
• Filter to TRUE to identify your highest-converting campaigns and understand which messaging drives actual sales rather than just engagement
• Analyze conversion patterns by segmenting campaigns that resulted in sales versus those that didn't to optimize your marketing spend and creative approach

Tip: This only tracks discretionary purchases (excludes club shipments, allocations, and events) and won't show TRUE for manually logged personal outreach since those lack attribution tracking.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether this marketing touchpoint directly contributed to a discretionary purchase using last-touch attribution within a 72-hour window. Set to TRUE when the contact placed a non-club, non-allocation, non-event order within 72 hours of receiving this message and this was the most recent marketing touchpoint before purchase. Always FALSE for personal outreach logged manually since these communications lack attribution tracking. Only counts orders with positive dollar amounts, excluding refunds and complimentary orders.

Marketing Activity

Type: boolean