Platform: Enolytics DTC

Summary:

What it is: Marketing Flow Updated At shows when each marketing automation flow was last modified in your CRM system, capturing changes to flow configuration, status, names, or other properties.

How to use it:
• Identify which flows have been recently optimized or adjusted by filtering for recent update dates, helping you track your team's automation efforts
• Spot outdated flows that might need attention by looking for flows with very old update timestamps, ensuring your marketing automations stay current

Tip: Use this alongside flow performance metrics to see if recent updates to underperforming flows are starting to show results.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The date and time when the flow record was last modified in the marketing platform's CRM. This timestamp captures any changes to the flow's configuration, status, name, or other properties. Tracking updates helps identify recently modified automations and understand when flows were last optimized or adjusted by the marketing team.

Marketing General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM