Platform: Enolytics DTC

Summary:

What it is: Campaign Status shows where each marketing campaign sits in its lifecycle, with values like Draft, Scheduled, Sent, and Cancelled.

How to use it:
• Track campaign progress by filtering for "Draft" or "Scheduled" campaigns to see what's in your pipeline versus "Sent" campaigns to analyze completed efforts
• Identify cancelled campaigns to understand what marketing plans didn't execute and why, helping you spot patterns in campaign planning issues

Tip: Use this alongside campaign performance metrics to focus your analysis on "Sent" campaigns only, since draft or cancelled campaigns won't have meaningful engagement data.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The current lifecycle status of the marketing campaign in the source platform. Common statuses include Draft (campaign is being prepared), Scheduled (campaign is planned for future send), Sent (campaign has been delivered to recipients), and Cancelled (campaign was stopped before or during send). Understanding campaign status helps marketers track which campaigns are active versus planned or completed.

Marketing General

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