Platform: Enolytics DTC

Summary:

What it is: Contact Days Since Last Communication shows the number of days that have passed since each customer's most recent marketing communication or personal outreach, whether logged through your marketing system or via Enolytics' Log Outreach feature.

How to use it:
• Identify customers who haven't heard from you recently to prioritize for re-engagement campaigns or personal outreach
• Filter by specific day ranges (like 30-60 days) to create targeted communication sequences based on how long it's been since you last connected

Tip: Look for customers with high purchase history but many days since last communication — these are often your best candidates for personalized outreach that can reactivate engagement.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Days since the contacts last marketing communication or personal outreach logged via your marketing system or via Enolytics' Log Outreach feature

Marketing General

Type: int

Format: #,##0