Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Email Opened Count shows the total number of marketing emails each contact has opened, giving you a numerical count of their email engagement history.

How to use it:
• Identify your most engaged email subscribers by filtering for contacts with high open counts to create VIP segments or targeted campaigns
• Compare email engagement across different customer segments (club members vs. non-members, high spenders vs. occasional buyers) to understand which groups are most responsive to your messaging

Tip: Look for contacts with surprisingly low open counts despite high purchase activity — they might prefer phone or in-person communication, or their emails could be going to spam.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats: