Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Text Delivery Rate shows the percentage of marketing SMS messages that were successfully delivered to each contact.

How to use it:
• Identify contacts with consistently low delivery rates to clean up your SMS database and remove invalid phone numbers
• Segment contacts by delivery rate to focus your text marketing budget on contacts who reliably receive messages

Tip: Delivery rates below 90% often indicate outdated or incorrect phone numbers - consider prompting these contacts to update their contact information.

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