Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Text Count shows the total number of marketing text messages sent to each customer.

How to use it:
• Segment customers by text engagement levels to identify who receives heavy messaging versus light touch communications
• Analyze whether high text volume correlates with purchase behavior or if you're over-messaging certain segments

Tip: Look for customers with high text counts but low engagement scores - they might be experiencing message fatigue and could benefit from reduced frequency.

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Quick Stats:

The contact's total marketing text sent

Marketing General

Type: int

Format: #,##0