Platform: Enolytics DTC

Summary:

What it is: Days Since Last Marketing Text shows the number of days that have passed since a contact last received a marketing text message from your winery.

How to use it:
• Optimize text timing: Identify contacts who haven't received texts recently and may be ready for your next SMS campaign without feeling overwhelmed
• Prevent message fatigue: Filter out contacts who received texts very recently (like within the last 7 days) to avoid over-messaging and potential unsubscribes

Tip: Consider your typical text frequency when filtering - if you normally text monthly, contacts with 30+ days might be ready for your next message, while those under 7 days probably need a break.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Days since the contact's last marketing text

Marketing General

Type: int

Format: #,##0